YouTube is one of the oldest yet fastest-growing content creation platforms.
Over the years, YouTube content monetization has helped many people in carving out a unique niche for themselves.
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For example, in the tech space, we have creators like MKBHD, Linus Tech Tips, and even some Indian names such as Gogi Tech, Geekyranjit, and Technical Guruji, who get millions of views per video. Similarly, other niches are also crowded by a range of successful and semi-successful channels with millions of subscribers to their credit.
Even a modestly successful YouTube channel can help people generate a steady income if their content is good. If you, too, have been planning to make your ideas into informative videos, there is notime like the present.
At DO COMMUNICATION, we help and plan business owners to grow their online presence through organic and paid marketing tools. In this quest, we have also helped clients like APOLLO TYRES in their YouTube optimization. Today, we are sharing some of our valuable insights that can help you grow your YouTube channel in 2024 and beyond. So, tune in.
1. Identify your niche
High-quality content creation is a tedious process. Even the simplest videos that you find engaging are made with careful scripting and days of planning. So, it’s important to know your niche before you even begin setting things up. Domain expertise will ensure that you are able to create scroll-stopping content.
What do we mean by domain expertise though?
Read domain expertise as knowing your audience and what they are watching or interested in watching. Whether you are creating a tech or fashion vlog, or simply creating a daily vlog of your life, the content has to be interesting enough to hook potential viewers.
So, brainstorm until you come up with ideas that are most likely to be successful and start creating your content. You can also refer to the work of successful content creators to try and identify what pulls you in as a viewer.
2. Start creating consistently
The next step is to begin shooting your content and posting it online. This is where many budding creators start lagging after the initial adrenaline rush subsides. Success is rarely a thing of chance, but most often a result of our efforts.
Once you have identified your niche and created some videos, it’s time to test their efficacy. Optimizing your videos may take a few tries before you get it right. For example, your titles and descriptions need to be accurate and engaging, your thumbnails need to be eye-catching, and if you are creating shorts, the first couple of seconds decide whether the viewer stays or scrolls past.
All these things will become apparent only when you start posting consistently.
3. Learn YouTube Analytics
Understanding the numbers behind your videos’ performance is critical for long-term success on YouTube. It will help in knowing your audience and finding information on the formats, channels, and videos your viewers like to watch. Use this information to plan your next videos.
Furthermore, analyze the “videos growing your audience” section and try to create more content like that to maximize growth. A deeper look at YouTube analytics can also help you identify collaboration opportunities with fellow content creators.
4. Try YouTube Shorts
If long-form videos are not getting the expected traction, try your hand at Shorts. The format is largely similar to Instagram reels and TikTok videos and opens possibilities for more organic content generation.
Starting out with YouTube Shorts also allows you to create content with less pressure as you do not need a hi-fi shooting and editing setup.
YouTube now also allows moving viewers from short-form videos to related long-form videos. It’s a great tool for reaching new viewers with short, engaging content, and then leading them to your long-form content.
5. Keep evolving your content
Don’t stick to the cliche that all inspiration and ideas have to come from within, learn from others to evolve your content. For example, adding large captions, native language subtitles, and using popular audio mixes, are some of the things that can instantly propel your content forward.
You will only become better at editing YouTube videos by trying out new things instead of sticking to templates that aren’t working. If your channel has been growing at a steady rate, consider investing some time (and possibly money) into professional tools to increase quality and productivity.
6. Tangle with the trends
Online content creation has democratized content creation like never before. Every week is a new trend in this business. If you are successfully able to integrate trending edits or topics into your content (in a natural way), it can significantly boost your viewership.
Using insights from the Research Lab section in your YouTube Analytics may be helpful in this regard. Enter a search term to see how your topics fare amongst the viewers and how you can optimize the content to go with the trends.
7. Leverage YouTube SEO
Video keyword research is one of the easiest ways to ensure that your videos start ranking in
the category. First, create a list of seed keywords that can be converted into long-tail keywords and placed into your content. For example, ‘learn yoga’ can be a seed keyword which you can then turn into long-tail keywords like, ‘learning yoga for beginners, learn yoga asanas, or learn daily yoga lessons.
Second, do some searches to identify the most popular long-tail queries happening on YouTube. Typing the seed keywords in the YouTube search bar should be enough, as the platform typically shows the most relevant or most searched terms related to the typed query.
Finally, use the finalized keywords in your audio, titles, and descriptions to maximize the YouTube SEO potential. Similarly, you can also add tags and hashtags of related search terms, create relevant playlists, and enable YouTube cards to further optimize discoverability of your content.
Also Read: YouTube SEO Strategy: How to Improve YouTube Search Ranking
Concluding thoughts
Wrapping up, we hope that these tips to grow a YouTube channel come in handy for you. If you are looking for more specialized advice, you can always speak to a YouTube SEO expert at DO COMMUNICATION. We offer friendly and useful advice, and there is no upfront fee for it.
