So in this blog, we’re going to write about a few SEO techniques that should surely help you create a long-standing online presence. Please read everything explained to gather truly informed insights. Don’t skip a line.
Please note SEO is evolving every day, and there are hundreds of techniques used by webmasters. This blog post only aims to cover select ones that should build your site’s foundation for powerful online visibility.
Table of Contents |
Audit your site for SEO
Are you auditing your site to check its SEO health?
An SEO audit allows you to analyze your site’s preparedness to do well online.
In other words, an SEO audit provides you valuable insights about your website, its pages, and overall traffic that points towards it. The main goal of any SEO audit is to spot issues that could possibly prevent your site from appearing on search engine results pages.
SEO audit checklist (partial list)
- Are the pages you want to be ranked set for indexing
- Do the pages have proper meta titles and description
- Are the pages optimized for the keywords you are planning to rank?
- Is your website’s URL structure is correct?
- Are the posts well-written or need revisions?
- Are they any broken links?
- What about both internal and external link profiles?
- Are you optimizing for UX signals?
- Is your site optimized for mobile and voice search?
Tools needed:
Both SEMRUSH and Ahrefs are good tools to conduct a site-wide SEO audit.
There are few other competing tools also, including Neil Patel’s UBERSUGGEST, but what if you are a small business owner who can’t afford the SEO tools presently to conduct a needed SEO audit. Then, you can use their free versions with limited features. For example, Ahrefs AWT tool is free to use and provides a range of useful insights.
Is your site secured?
Not to forget that Google Analytics and Google’s Search Console are also free but they are excellent sources of freshly pulled data you can use to find and fix SEO issues.
At Digital Obsession, every SEO project we undertake starts with a thorough SEO audit. It gives us clarity about a site’s existing health, and what all we can do to shoot up its chances of appearing more frequently in SERP. Rather than preparing a long list of findings meant to be consumed by techies, we follow a simple approach, involving every stakeholder including the client.
The easy-to-understood report is created using popular SEO tools, and it consists of a prioritized list of needed actions supported by the model steps. These steps guide the entire SEO activity, from the beginning till the end, with adjustments if needed.
Want to see how SEO audit reports look like? Please feel free to contact us now.
Identify people’s interests & keywords they’re using
Are you working hard on your content but it is not working for you?
Two major issues site owners face are the low traffic count or low on-page time. No matter how hard they try and experiment with different content sets, the paltry traffic pulls them down, making them gradually lose interest in working on their sites.
The reason for the low traffic count and traffic not sticking is surprisingly simple to understand. If you cover topics your target audience is not interested in, you won’t get any results. Or if you cover topics your target audience is interested in but without a keyword strategy, they won’t know you exist.
Identify people’s interests
To find popular topic ideas, you can use
- Google’s People Also Ask collapsible snippets
- Go to quora and follow the most followed topics
- Use your Google analytics and see which pages are bringing traffic
- Use a question generator tool like Answer The Public
Spot profitable keyword ideas
Finding profitable keywords is actually easier if you follow a strategic approach. It may take time, but the hours invested are worth it.
To speed up the process of finding profitable topic ideas, you can use any keyword research tools and gather filtered data. For example, when we entered the keyword “SEO” on Ubersuggest’s keyword ideas section, it fetched keywords divided by volume, CPC, paid difficulty, and SEO difficulty.
To segment the result based on your liking, you should use the filters based on your goals. For example, if you are looking to rank for a keyword for your newly created site, choosing a long-tail keyword with low SEO difficulty and high search volume may help. If you are a blogger who earns Adsense income, you should consider the CPC as well.
The market for keyword research tools is highly competitive and you can use several tools at once, including SEMRUSH and Ahrefs, both very helpful to detect profitable keyword opportunities.
If you are not spending on a tool presently, Google’s autofill, related searches and Google’s keyword planner are enough to get started.
Find and fix toxic links
Finding toxic links is part of SEO audit discussed above. We’re highlighting it because it needs more attention than it gets.
So what are toxic links?
Toxic links are undesired links to your site, and they can affect your site’s SEO health, bringing down its chances of appearing in the SERP.
Toxic links can be created naturally, or by a competitor not happy about your success.
How to find and fix toxic links
Use a tool like Ahrefs to spot links with no or low DR. By visiting the individual link you can very well understand if the site should link to you.
After finding the undesired links, you want to reach out o the site owner and politely request link removal. Most of the time, the site owner would not reply. Then, if you are sure you need to get rid of the toxicity, you can disavow those links.
Create a fast loading site
Slow loading site is a bad SEO signal.
You can not predict or control your search rankings, but you can surely control how your site behaves.
One of the strongest factors for 1st-page visibility is speed. This is told over and again by SEO pros. Rarely will you find a slow-loading site on Google’s top slot.
Ways to make a blazing fast site
- Check your page’s speed using Google’s Page Speed Insights.
- Limit the number of plugins if you’re using WordPress
- Minimize the number of redirects
- Eliminate render-blocking JavaScript
- Optimize images
- Remove visual elements that need time to load
- Use browser caching and a CDN
Write SEO optimized content
It goes without saying that content was king, it still is and will be so in the future.
If you are wondering what is SEO content, it is yet another form of writing, with the exception that it is optimized for search engines.
Writing good SEO content includes having a good understanding of the topic, finding profitable keyword ideas, understanding user intent, structuring content in a way that it can be easily found by search engine robots, writing long-form content to name a few.
Also Read: The Crucial Role of Technical SEO
Where to add keywords in content?
Although SEO content is not all about inserting keywords, how they are used still impacts a site’s organic ranking.
Please find below a brief introduction about possible opportunities for inserting keywords within page elements
Bonus tips: Always aim to produce long-form content to increase your site’s chances of appearing at the top of SERP.
That’s it. Please consider implementing the above
That’s it. If you were looking for an informed answer to the question “What are the techniques of SEO”, we hope this article helped you gather some insights.
What else would you like to add to the list? Please let us know in the comments.
