We believe you already know what Quora is, and probably believe that it can be a prospective platform to uncover profitable keyword ideas.
So, without diving into the basics, let’s hit the real point: How to use Quora to find keyword ideas for your next SEO project. Quora is an immensely helpful platform for webmasters if used wisely, and opportunities for spotting keywords are also many.
But we’ll cover a few very easy techniques anyone can use to instantly grab targeted keywords on Quora.
What you’ll learn here –
- Types of keywords you can uncover using Quora
- Which type of SEO projects should use Quora to find keyword ideas
- How to find keywords
Table of Contents |
Types of keywords to find on Quora
In the SEO world, Keywords by length could be of three types, namely short-tail, mid-tail and long-tail.
Since we’re talking about Quora which is populated with user-generated content, what type of keywords do you think you can find here? Surely long-tail ones, right? Because in a conversational tone, you won’t be asking a question like “WordPress Themes”. Rather, the natural-sounding question will be long, a little wordy, accommodating more emotions than one.
Free, best, mobile-friendly, authors and its variant writers are all helping a query to become long-form.
So, our target for using Quora for keyword research should be and naturally will be to spot long-tail keywords. Keywords that are natural-sounding and have a good chance of a conversion.
Another aspect of a keyword is its intent.
What a searcher has in mind while entering the keyword on a search engine like Google or Bing? Is he trying to seek simple answers? Is he doing the final research before buying a product? In the language of keywords, they can be classified as informational, navigational, and transactional keywords.
A searcher’s intent could vary, but on Quora, you don’t need to guess a lot.
Most of the questions asked are seeking information. And there is a good chance the same questions are being asked on Google daily. One probabaility is that when someone does not find any information or does not find any informed answer to the question asked on Google, they will turn to Quora and leave their queston hoping for an answer.
Anyways, when using Quora for keyword research, you are more likely to find question-based, conversational keywords that should be informational on tone. Questions based on the 5Ws and H are plenty here. Who, What, When, Where, Why, and How.
Of course, people are asking where can I buy the next pair of (example) company shoes or which is the best SEO services company in (example) country. But these questions may be planted by companies as part of their marketing efforts, hoping to place links in the answers and drive traffic to their own websites.
So to see the real results, it’s good to target the real conversational questions that are seeking information. Now, informational keywords are generally used by people during the awareness period in a buying journey.
The type of intent possibly impacting the awareness stage –
- Looking for information about a topic, product and or services
- Knows there’s a problem but not sure how to fix it
- Wanting to gather informed advice and guidance
- Just searching casually
Possibilities of converting casual readers into customers during the awareness stage are not as easy as it is during the conversion and purchasing stage, but you can retain their interests and hopefully convert them using a proper content strategy. More about at the concluding part of this blog.
Now that we know we have to target long-tail keywords that sound genuine and not manipulated, it’s time to track down the keywords on Quora. But before that, we should not miss another important aspect as revealed below
Which type of SEO projects should use Quora to find keyword ideas
Long-tail keywords are often golden opportunities to target for new site owners and beginner bloggers. Since these keywords have a high search volume but are not as competitive, it is often easier to rank using them.
Also, if you content calendar allows the use of FAQ-based content, conversational questions format, Quora is a good place to mine keyword opportunities
Also, old and established sites can use Quora to mine keywords, but you need to have an SEO strategy in place. If you have been targeting too many of the transactional key phrases and having users at the final stage of a purchasing process, you may have to spend more time using a paid keyword tool that can reveal better short tail or long-tail keyword ideas.
How to find keywords using Quora?
This is an extremely simple step and should help getting better keyword clarity. It is super quick too.
Step 1: Go to Quora
Step 2: Use the search box to find information about the topic you arre interested to write about
Step 3: Apply filters. Sort by Type: Questions, By author: All people, By time: All time
Step 4: This should fetch the most engaged questions of all time. All the questions should give you ideas about most searched, most like, most answered content about the targeted topic. You can use a keyword tool to see the search volume of these questions. More about this a little later.
Step 5: Other than the above, another way to find keywords is to go to any questions from the top search results. On the top right corner, you can see “Related Questions” section. These are again wonderful keyword ideas you can use in your SEO project
As mentioned above, you can copy the questions as they are or with little variations to see their actual search volume and keyword difficulty.
Other ways to spot keyword opportunities on Quora for your SEO project
- Find unanswered questions that have been asked over and again
- Find popular questions that have been answered many times
- Find the most followed topics
Quora is a sea an ocean of information where you can find a lot of untapped keyword opportunities. The techniques mentioned are just a few of them but should help you understand which topics should you cover in your SEO project.
Looking for help with your keyword research?
We follow a strategic process to find profitable keyword opportunities for all our SEO projects. Should you want to learn more, just hit the contact us button now to start a conversation.
