SEO improvement tips for a new website (2023)

Published By: Ashish Dharnia

Home > Blogs > SEO improvement tips for a new website (2023)

Published On: September 19, 2023 Updated On: April 09, 2025

Now, if you’re wondering about the results of a properly done SEO campaign or have questions like “How to improve the SEO for your new website”? Or “What all strategies should you use to see your website ranking at the top of SERP”? Then, this article should help you gather some informed insights.

1. What are you going to learn in this article – SEO improvement tips for a new website

2. Content

3. Don’t make you look spammy

4. Start looking at analytics seriously

5. Start doing SEO the right way for your new site

What are you going to learn in this article – SEO improvement tips for a new website

Building powerful content based on audience intent
Proper link building ideas
How not to look spammy or suspicious
The importance of analytics

1. Content

Build a dependable editorial calendar
Create content optimized for search

Build a dependable editorial calendar

Much before creating content, you should have a defined system to regulate the content strategy. The first step of ensuring you will consistently produce and benefit from high-quality content is to prepare an editorial calendar.

To build a valuable calendar worth following, you need to find out your content marketing objectives, find out topics people are searching to find products/services similar to yours, identify content that generates the most number of engagement (likes, shares, traffic, comments, leads, etc)

Keeping a content calendar fresh is important and for that, you need to come up with unique topics ideas. If you pay attention, you can gather interesting content ideas during the keyword research stage. Also, the editorial calendar needs to be optimized based on the results gathered.

Why did we mention about editorial celendar before any other seo aspects?

Because good content is the foundation of a powerful SEO campaign. And good content is built around consistency and clarity. Editorial calendar allows writers, site owners, and bloggers to see what needs to be done urgently and why. It keeps them on the goal.

Create content optimized for search

You need great content to build engagement but what if the content is not found by your target audience? It won’t get attention, let alone engagement.

To maximize your site’s chances of getting found in the SERPs, you’ve to produce SEO content.

Writing good SEO content includes having a good understanding of the topic, finding profitable keyword ideas, understanding user intent, and structuring content so that it can be easily found by search engine robots.

Also Read: What are the techniques of SEO?

Content for SEO: Checklist

1. Infographic

Revising the core points:

Find profitable keyword ideas
See which type of content is presently ranking for the keywords (Blogs? How-Tos? Listicles? Plain article?)
Visit the top-performing sites and explore opportunities about how you can produce better content than them
Start writing. Always remember you’re writing for humans but your content should be found by search engines
Structuring content – Create keyword-added permalink, use keywords in the title, keep short paragraphs, use white spaces, add image alt tags, use headers legibly, add FAQs
Add internal and external links – a balance in do follow and no follow links
Edit for improvement, publish and monitor results

2. Link building

Link juice - Link juice refers to the value that passes from one link to your site to another. Why link juice is a big deal? Search engines may prefer to give a site a better position in SERP that has high-quality link equity. Some of the top factors that determine the quality of link juice include –
Relevance
HTTP status
Authority
Anchor text distribution

How to not lose your site’s link juice?

Gain links from authority sources: Consistently create high-quality content worthwhile to link for. Publish original reports, case studies, unique content, infographic to make people link with you often.
Improve the internal link profile: See if the internal pages are linked properly, check for do follow and no follow consistency (set all internal links to do-follow attribute unless you don’t want to)
Structure pages consistently to make it easier for search spiders to crawl your sites and readers will find the experience flawless.

What else for natural link building? Few more basic ideas

Don’t go about building links with just anyone.
Choose high-quality sites from your niche, and explore opportunities to link with them.
Although do-follow links are good, make sure your site has a mix of both.
Choose natural anchor text
Find and fix toxic links
Don’t buy links. Always choose natural link-building strategies, with a focus on editorially placed links from authority sites since these are highly valued.

2. Don’t make you look spammy

If it’s not absolutely necessary, then try to ignore building links on press release sites, private blog networks, foreign guest books, cheap link sites. Also, getting links from auto link building programs, and blog directories can be a signal for search engines your site is not doing well.

Do not publish too much content within a very amount of time.
As noted above, don’t get links from the wrong places. If they’ve linked with you, remove them
Try to follow a fixed schedule to publish your blog content
Make sure you are publishing original content
Make sure the images used are not copyright protected or you have the necessary permission to use them
Set canonical tags adequately

3. Start looking at analytics seriously

New site owners should use Google Analytics and Search Console to understand their site performance and spot areas for improvement.

Another important tool that is also free but is not talked about very often is Bing Webmaster Tool. Using Bing, you can explore your site, analyze backlinks, manage keywords and do a lot more.

Along with the powerful free tools, new site owners can start using tools like Ubersuggest, SEMRUSH, Ahrefs to get more targeted site data. But if you’re tight on budget and can’t afford a paid SEO tool presently, simply use Google’s search console and Bing’s Webmaster to get started.

Also Read: 8 Best SEO Practices to Improve Your Rankings in 2024

Start doing SEO the right way for your new site

If you need outside help to improve your site’s SEO health, let’s schedule a free call now. At Digital Obsession, we help our valued clients build impressive online experiences that are loved by their customers and search engines. In other words, we optimize their businesses for search and conversions.

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SEO improvement tips for a new website (2023)

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Send Me My Free Website Audit

India Office

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Dubai Office

Send Me My Free Website Audit

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Table of Contents

Our Services

Send Me My Free Website Audit

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The ROI of SEO: Is It Worth the Investment?

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