Imagine you have great content on your website. Content that perfectly explains your products, services and brand.
It even holds the power to leave a lasting impression on the audience and keep them engaged. But what if your content never reaches your target audience? All your efforts in creating it will go to waste, right? Yes, we know you do not wish anything like this to happen to you. This is why you need to drive maximum traffic to your website through your SEO strategies. This is also where you will understand the importance of schema markup for SEO.
This blog will help you understand what isschema markup for SEO, its types and why it is necessary. So, start reading below to get an insight into yet another crucial element of SEO.
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What is Schema Markup for SEO?
Schema markup refers to the language search engines that are used to read and understand the content on your website’s pages. It is also known as structured data. Here, language does not refer to human language. Instead, it is the semantic vocabulary or code that assists search engines to categorise content on a web page.
Why do search engines need schema markup to categorise web pages? The simplest answer is that search engines do not have capabilities like humans. Therefore, they cannot see an image but read it. It is where schema markup helps search engines to understand the meaning of content on web pages.
To help you understand better, the coming part of this blog will shed some light on the types of schema markup.
Types of Schema Markup
Schema markup is of various types. However, you need not use each one of them on your website. You only need to use the relevant ones. Below is a detailed explanation of the most common types of schema markup.
Product Markup
As the name suggests, this markup allows Google to understand more information about your products. It allows searchers to see details of your products directly on the results page. Product markup includes rating, price, shipping information and image of the product. It might also include return or availability information.
Review Markup
Next on the list of types of schema markup is review markup. This markup adds a star review rating at the bottom of your result page entry. It acts as a clickbait for searchers who get attracted to click and buy products with better ratings.
Article Markup
Article markup is another schema markup for SEO. It provides detailed information about the content of an article. It might include title, author, featured image and publish date.
Course Markup
Another type is course markup. It provides detailed information about educational courses to Google offered by an institution. This markup includes various details like instructor and institution name, brief description and course title.
Organisation Markup
As understandable by its name, organisation markup allows Google to understand the details about an organisation. It includes the organisation's logo, contact, name, location, social media profiles and other details.
Local Business Markup
Schema markup examples also include local business markup. It allows Google to understand the information about a local business. Local business markup includes business name, contact information, operation hours and address.
Why is Schema Markup for SEO Significant?
Using schema markup on your website is of utmost importance for SEO. Some of the most notable benefits of schema markup are as follows.
Offers Google a Greater Semantic Meaning for Site's Content
The ranking of your website on Google depends upon the search engine’s ability to understand the searches of the users and match it with relevant pages. Adding schema markup to your website will make it more understandable for Google. As a result, it will match it with relevant searches. Also, it increases the chances for higher rankings for your website. It becomes even more crucial in cases of voice searches.
Makes SERP Listings More Visible
The schema tags are also important as they offer crucial information to the search engine that allows them to enhance search result listings. These tags display the search listings as rich snippets. Schema markup examples like breadcrumbs, ratings, reviews and FAQ help the searchers to notice a listing even when it ranks further below on a page. They also act as a social proof that tempts the searchers to choose a particular result over others.
Helps Increase Rankings
As explained earlier, if Google understands the content on a web page better, it will rank the page better. Therefore, you must include schema markup to increase high rankings for relevance searches. The visibility of more understandable pages is higher in search engine result pages. Brands that use schema markup have observed their rankings to move two to three places above their previous positions.
Enhances ROI
Schema markup for SEO is also essential as it offers better return on investment by making search results more accurate. The higher ranking of your website will draw more clients to purchase your products.
Read Also -The Crucial Role of Technical SEO
Summing Up
SEO is a diverse technique, including several intricacies. One such element is schema markup for SEO. It offers several advantages for brands and enhances their online presence. Therefore, SEO experts always suggest including relevant schema markup tags on their websites. However, you cannot do this on your own, as only skilled experts understand what it is to be included and where. It is where our SEO experts come to your rescue. We perfectly comprehend the significance of markup tags and include them in the right places to enhance your website’s ranking in SERPs.
Frequently Asked Questions
Q1. What is Schema Markup?
Schema markup refers to the structured data that allows Google to understand the content of a webpage.
Q2. Why is Schema Markup important?
Schema markup is essential for SEO as it allows Google to rank your website better by understanding its content.
Q3. What are the types of Schema Markup?
Below are the most common types of Schema Markup.
- Product Markup
- Review Markup
- FAQ Markup
- Course Markup
- Organisation Markup
- Article Markup
- Local Business Markup
