Have you ever wondered why your social media posts are not getting traction despite investing time and money in creating eye-catching posts and reels? There can be multiple reasons for it, maybe you are not targeting the right audience, or your content is not new enough for the algorithms to rank it, or perhaps you are using the wrong hashtags.
But one often overlooked reason for not getting traction on social media is the time of posting.
Yes, that’s true. Most people do not realize that posting on the correct time can make or break the engagement. Because if you are posting exactly when your target audience is most likely to be online, the chances of getting likes and follows improve drastically.
In today’s post we analyze the best times for posting on various social media platforms.
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When to post on Instagram?
Instagram started as a photo sharing app that has grown into a massive content creation and influencer marketing platform. Today thousands of influencers are making money from the platform by sharing their unique perspectives with their followers. Instagram has also become a collaboration platform between brands and influencers, taking user focused digital marketing to a new level.
Engagement on Instagram varies by the time of the day. Here’s a basic guide to posting on Instagram.
Best days to post on Instagram
Tuesdays, Wednesdays, and Thursdays are the best days to post on Instagram because these are the days when users are most likely to open Instagram to consume content instead of posting their own.
Also, Sundays are generally considered the worst day to post on Instagram.
Best time for posting on Instagram
Based on analytics data from Instagram, we have created several time frames during which content consumption increases on the platform.
Mondays: 11 AM–2 PM
Tuesdays: 10 AM–4 PM
Wednesdays: 9 AM–4 PM
Thursdays: 9 AM–1 PM and 2 PM
Fridays: 11 AM
Best content type for Instagram
Instagram has also become a video heavy platform nowadays. So, expect reels and video stories to get more traction in comparison to static posts.
Promotional posts tend to do better if you are posting during business hours. On the other hand, entertaining and casual content is more likely to get traction when the users are at home or enjoying free time.
Learning from user insights
Instagram has expanded the network of analytics tools in recent years. You can gain meaningful insights into how your users interact with your posts, their location, and activity levels to create more targeted content.
However, you will need to switch to a creator or business profile to access these tools, which can be done by going into your Instagram profile settings, selecting account type and tools, and switching to a professional account.
You will be then prompted to select your domain and a bunch of other options, which is pretty self-explanatory.
When to post on Facebook?
Facebook started as a closed social media platform for college goers and high-school students before bursting out on the wider web in 2006. Did you know? The company dropped 'The' from its name after purchasing the domain name facebook.com in 2005 for $200,000.
Well, ever since Facebook has become one of the most widely used social media platforms in the world, literally metamorphosing into Meta. Facebook offers a lot of flexibility when it comes to creative and influencer marketing with its Pages platform, Messenger features, and fully-loaded Ads platform. The Facebook Marketplace allows you to create local listings to sell products and services in your vicinity.
Needless to say, growing out of its social media roots, Facebook today has become a full-fledged digital marketing platform. Getting visibility on the platform has to be a crucial part of your online marketing strategy.
So, here’s a basic guide to posting on Facebook.
Best days to post on Facebook
Mondays through Thursdays are the good days for posting on Facebook, with Friday being the best day overall for posting on the platform.
Saturdays and Sundays are considered the worst days to post on Facebook for digital marketing content as people are more likely to engage in casual and family content instead of marketing stuff.
Best time for posting on Facebook
Based on internal research, here are the best times of the day for posting on Facebook:
Monday: 9 AM–noon
Tuesday: 9 AM–2 PM and 5 PM
Wednesday: 9 AM–3 PM and 5 PM
Thursday: 8 AM–2 PM and 5 PM
Friday: 9–11 AM
Apart from this, there are several time frames which should be avoided when posting on social media, especially Facebook, such as, avoid posting before 8 AM and after 8 PM. Lunchtime is also considered a bad time for posting on Facebook on any given day.
Read More - How to Use Hashtags Effectively on Social Media?
Need help in managing your social media?
At DO COMMUNICATION, we aid and advise businesses in managing websites, apps, social media, and other digital marketing properties. We have managed social media accounts for Fortune 500 companies and currently have several high-profile names in our repertoire, such as Apollo Tyres, Schneider Electric, and Mankind Agritech.
We approach social media management as an integral element of your digital strategy instead of putting search engine optimization, search engine marketing, and social media management into different silos.
If you are struggling to grow your social media following, our experts can advise you with growth strategies that are tailor-made for your industry and domain. Simply reach out to us on info@docommunication.io or drop a message on our Instagram handle, @docommunication.io.
